The startup has been developing immersive projects for the aviation industry since 2015. Most of the work involved creating schematic animations with industrial CAD models and insert in on a multiuser VR environment, allowing engineers to perform remote design review and procedural training in a collaborative context with the same efficiency of a face-to-face meeting. To scale up production, we started developing algorithms and tools to automate such a complex process and soon we envisioned the potential of a codeless workflow and how it could revolutionize the authoring of immersive content.

With a prototype in hands, the startup applied for one of the most disputed early-stage acceleration programs in Brazil: Samsung's Creative Startups. The venture was one of the 15 selected among 500 subscriptions, earned $50k and went through an intense year of counselling on business model, service design, UX and a lot of Research & Development. Right after acceleration, the startup applied for the scale-up program - FINEP Startup (Government) - and was granted $200k to keep a fast-paced development and attack the multi-billion dollar market of training in advanced manufacturing with a fully scalable platform.